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Featured Insights


No Testing, No Artificial Intelligence

Examples of AI gone wrong threaten to discredit the technology’s value. The solution is better testing of AI-infused applications. Vice President and Principal Analyst Diego Lo Giudice explains.

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Marketing’s Customer-Obsession Paradox

In their embrace of new tools and tactics, marketers have at times lost sight of the people they aim to connect with. It’s time to take a step back and revisit core assumptions.

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Your Loyal Customers Don’t Need Another Coupon This Holiday Season — Here’s What To Do Instead

Principal Analyst Emily Collins shares three ways retailers can offer real value to shoppers.

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The Ambiguity-Laden March Toward People-Centric Design

We’ve gotten used to adapting to technology. But in the future, tech will adapt to us. On this episode, Hector Ouilhet, head of design for Google Search and Google Assistant, shares the latest in people-centric design.

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End Marketing Dissonance

Marketing effectiveness is hindered by a gap between marketers’ perceptions and customers’ realities.

Webinar: Predictions 2020

Dive deeper and get your questions about 2020 answered during our complimentary predictions webinar on January 23.

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