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ROI Business Cases Help Differentiate During Economic Uncertainty

Dean Davison March 23, 2020
Business cases can provide clarity and confidence in purchase decision making. Marketing and sales teams should use this fact to build a competitive advantage for their companies.
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Video

How To Prove The ROI Of CX (Video)

Maxie Schmidt 1 day ago

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Cloud Players And Research Groups Join The Fight Against COVID-19 With High-Performance Computing

Tracy Woo 2 days ago
A unique public/private consortium organized by IBM and the Department of Energy is bringing high-performance computing to the COVID-19 fight. Analyst Tracy Woo provides details.
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Webinar: The Employee Experience Of A Pandemic

Forrester has surveyed hundreds of workers about their experience of the COVID-19 pandemic. Discover how the people who help you deliver value — arguably your most critical asset — are experiencing this state of potential anxiety.

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The State Of Remote Work During COVID-19: An Update On Forrester’s Research

Andrew Hewitt 2 days ago
Analyst Andrew Hewitt provides a review of the recent research Forrester has done on the employee experience during the COVID-19 pandemic.
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Podcast

The Reemergence Of B2B Marketplaces

What It Means 3 days ago
“The rise of the B2B marketplace” might read like a headline from the early 2000s, but it’s perhaps more relevant now than ever. In this episode of What It Means, Vice President and Research Director Allen Bonde discusses the latest trends driving renewed interest in the B2B marketplace.
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Blog

Conducting Customer Research Remotely: Tips, Tricks, And Resources

Kelly Price 4 days ago
Resources and guidance for transitioning to remote research in response to COVID-19. Discover techniques, vendors, and best practices that can help you conduct customer research now.
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Quick Resource Guide To Help Organizations Scale Healthcare Support During COVID-19

Arielle Trzcinski 1 day ago
Forrester has curated a list of companies that are delivering virtual care services and support for health insurers, healthcare providers, employers, and consumers during the COVID-19 pandemic.  While some vendors initially offered temporary discounts or free services, many have discontinued these practices. From self-triage to virtual care, these services allow healthcare organizations (HCOs) to screen […]
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Blog

As Overall Energy Wanes, Preserve Relationships With Your Highest-Energy Consumers

Anjali Lai 2 days ago
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Three weeks ago, COVID-19 was driving consumer energy […]
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Webinar: How To Prove The ROI Of CX

Learn more about the ROI of CX and CX measurement 

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COVID-19 — Vendors Step Up To Help IT Manage Increased Digital Loads

Nigel Fenwick 3 days ago
To help IT teams manage traffic surges while employees work from home, vendors have begun offering free access to their performance monitoring tools.
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Blog

Meet John Bratincevic, Forrester’s Newest AD&D Analyst

John Bratincevic 4 days ago
As a new analyst on Forrester’s application development research team, allow me to introduce myself. Let’s start with what is probably your most pressing question — how to pronounce my surname:  “I’m just going to call you ‘John B.’ Is that OK?” Yes, of course, no need to suffer. What else would you like to know? “ . . . Maybe tell me about yourself?” I’m married, I have two young sons (the […]
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Blog

Take A Look Into The Future Of B2B Buying With Us At Summit 2020

Steven Casey 5 days ago
Join us to explore the factors driving profound changes in the behavior of modern buyers and their overall expectations for their relationships with organizations.
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Blog

Future Of Retail 2020: Retailers Test Consumer-Facing And Operational IoT Solutions

Fiona Swerdlow 5 days ago
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the internet of things (IoT) predictions for 2020, we spoke with Forrester IoT expert Frank Gillett. Madeline Cyr: In 2020, you predict […]
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Blog

What The CEO Of Every CPG Brand Needs To Do Tomorrow

Sucharita Kodali 5 days ago
The single biggest transformation in the retail industry in the last decade has been the emergence of third-party marketplaces (often online bazaars subject to few restrictions) where sellers and buyers meet. Some sellers on online marketplaces, however, traffic in the business of outright fake products. Others may procure merchandise through legitimate channels but engage in […]
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The CIO In 2020: A Window Of Opportunity

The IT leader’s guide to capitalizing on uncertain times.

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How Retail Omnichannel Commerce Stands In 2020

Michelle Beeson 5 days ago
Customers believe they are engaging with one unified brand or organization, regardless of the device or touchpoints that they use. Retailers must ensure the continuity of information and resources across digital and store touchpoints — or risk losing customers to competitors that do. A truly omnichannel operation that spans the customer lifecycle will optimize revenue, […]
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Blog

Find Your “Value For Customer” Sweet Spot With Our New Exercise

Maxie Schmidt 5 days ago
Value for customer is a customer’s perception of what they get versus what they give up when doing business with a firm. Four dimensions make up the overall value a customer perceives: 1) functional; 2) experiential; 3) symbolic; and 4) economic. But which combination is the right one? Find Your Organization’s Value Sweet Spot! The value-for-customer sweet […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins 5 days ago
Learn From Charter’s Mistake: COVID-19 Is A Meaningful Moment For Employees Two weeks ago, news outlets reported that Charter CEO Tom Rutledge sent a memo to employees reiterating that despite the growing COVID-19 outbreak, he expected all employees to continue to report to the office. An engineer who took issue with the policy and sent an email to executives and other engineers questioning the policy resigned shortly thereafter. Although the company has since amended its […]
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Blog

Master Privacy Management To Deliver Business Outcomes Alongside Compliance

Enza Iannopollo 6 days ago
Let’s state the obvious: No one wants a fine. But if you look at privacy management solely by this lens, you are missing the big picture. The days when privacy management was purely about mitigating negatives are over. Savvy firms with mature privacy programs leverage their work to deliver business outcomes that include superior customer […]
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Blog

Four Phases Of The Coronavirus Pandemic

George Colony 6 days ago
CEO George Colony explains that coronavirus in the US will play out over four phases. Discover what the phases are and the impact each one will have on businesses and individuals.
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SiriusDecisions

SiriusDecisions Summit 2020

Summit is the premier experience for B2B sales, marketing and product leaders.

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COVID-19: For Airlines, It Is Time To Give Nothing Less Than Their Best

Tom Mouhsian 6 days ago
During a crisis, humanity prevails through unity, empathy, responsibility, and leadership. Read our five strategic recommendations for airline executives to focus on during the coronavirus pandemic.
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COVID-19: Leading Airlines Display Compassion, Resilience, And Good Old Business Sense

Tom Mouhsian 6 days ago
Airlines have a major role to play in the global fight against the COVID-19 pandemic because they are part and fabric of this interconnected world, carrying people and cargo.
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Mend The Gap Between B2B Buyers And Sellers With Us At Summit 2020

Mary Shea March 27, 2020
Sales leaders need to move fast to keep up with buyers' evolving expectations. Find strategies to do this at our virtual event this May.
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Blog

Future Of Retail 2020: Retailers Will Create Bold Employee Experiences

Fiona Swerdlow March 27, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the employee experience (EX) predictions for the year, we spoke with Forrester Principal Analyst David Johnson, who serves CIO professionals. Madeline: You […]
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Blog

Customers Are Staying Home — So Prioritize Digital UX

David Truog March 27, 2020
With customers worldwide coping with the pandemic, companies need to recalibrate customer experience (CX) efforts, and with most people cooped up at home, it’s suddenly more important than ever to get digital experiences right.
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CX North America 2020

Join 50 Forrester analysts and 1,500 CX industry leaders for three days of innovative customer experience thought, tech, and strategy.

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The Updated China Tech Market Forecast In Light Of COVID-19

Charlie Dai March 27, 2020
Principal Analyst Charlie Dai provides several forecast scenarios for the technology market in China in the wake of COVID-19.
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Blog

Consumer Reaction To COVID-19 Varies By Age, Income, And Location

Anjali Lai March 26, 2020
New Forrester survey data reveals that looking at US consumers through the lens of age, income, and location explains stark attitudinal and behavioral differences.
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Blog

Multilayer Maps Can Guide COVID-19 Public Health Strategy

Ted Schadler March 26, 2020
Vice President Ted Schadler explores how combining data sources with mapping capabilities can create tools to inform public health decisions.
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