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RSA Conference Cancellations: Coronavirus Fears or Supply Chain Uncertainty?

Alla Valente 17 hours ago
As 40,000 attendees descend on San Francisco for the annual security pilgrimage that is the RSA Conference, more sponsors pull out of the event citing safety concerns over the Coronavirus (Covid-19) Pandemic.
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Blog

Top Three Takeaways From The Kronos-Ultimate Merger Announcement

Mark Brandau 1 day ago
The human capital management (HCM) technology market is a hotbed of M&A activity, so to anyone who follows it, this merger shouldn’t be a huge surprise. In fact, when private equity firm Hellman & Friedman acquired Ultimate Software around this time last year, the writing was on the wall. Kronos had already been taken private […]
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Webinar: Predictions 2020

Dive deeper and get your questions about 2020 answered during our complimentary predictions webinar.

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How Retailers Evaluate Commerce Solutions (Hint: It’s Changing)

Emily Pfeiffer 1 day ago
Today’s consumers have high demands: They want a personalized shopping experience, attentive customer service, and they want the merchant to meet them where they are. That’s a tall order. Retailers are rapidly shifting their business models to meet those needs and expectations, but they can’t do it alone. Retailers have raised their demands of commerce […]
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Blog

Explore Computer Vision To Boost Your Brand

Thomas Husson 1 day ago
The importance of logos, visuals, pictures, and videos is nothing new to advertising and marketing. However, the dramatic explosion in the number of consumer mobile devices with cameras and in the amount of visual content and sharing on platforms such as Instagram, Pinterest, Snap, and TikTok make it crucial for marketers to break down these […]
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Blog

Morgan Stanley Grows Its Brokerage Business With E-TRADE Acquisition

Vijay Raghavan 2 days ago
Morgan Stanley announced today that it is acquiring discount broker E-TRADE for $13 billion, bringing 5.2 million new customer accounts and $360 billion in assets in the biggest takeover of a US bank since the financial crisis. The acquisition will transform Morgan Stanley from a bank that primarily relied on investment banking, trading, and wealth […]
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Webinar

The Soft Stuff Is the Hard Stuff

2 days ago
Learn how organizations can overcome technology inefficiency to create the optimal mix of people, process, and technology that spurs growth.
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Blog

The State Of CX Teams

Angelina Gennis 2 days ago
There are no specifications for the perfect CX team. Yet our survey reveals a few notable trends.
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Predictions 2020

Discover the dynamics that will define 2020 and beyond.

Blog

RSA Conference 2020: My Shopping List

Jeff Pollard 2 days ago
The lead-up to RSAC 2020 has been interesting to say the least. IBM made a decision to exempt its employees from the event due to concerns about the COVID-19 pandemic; days later, RSA was acquired by a private equity firm, and there’s only a few days left before the event as this goes live. First, […]
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Video

Four Takeaways About Modern Design From Figma’s Config Conference

Andrew Hogan 3 days ago

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Future Of Retail 2020: Retail Industry CIOs Will Invest In Automation, Data, And Employees

Fiona Swerdlow 3 days ago
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the CIO predictions for the year, we spoke with Bobby Cameron, a Forrester expert on CIO-targeted business technology research. Madeline Cyr: You […]
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Blog

Millennials Want Credible Digital Content — So Give It To Them!

Laura Ramos 4 days ago
Mmmmm . . . Millennials. If you haven’t already heard (about a million times), this generation is taking over the workforce and becoming more responsible for making purchasing decisions on the job. Whether or not you believe the projections that most of the US labor force will be run by Millennials by 2025, many studies […]
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Blog

Extend Your Team With Security Champions

Jinan Budge 4 days ago
Security and risk pros can’t build a security culture by themselves. Security champions act as extra members of the security team; these people have connections across the organization and can translate security-speak into a language that everyone can understand. Security champions can help make your workforce more receptive to security policies and initiatives. How do […]
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The Future of CX

The spotlight will shine on CX as brands wrestle with disruption. Is your firm ready?

Blog

Back To The Future: My Return To Forrester

Sam Higgins 4 days ago
Fifteen years ago, I faced a crossroads in my career. At the time, I was working for the Queensland Department of Transport and Main Roads, reporting directly to the CIO, leading a team of exceptional individuals in the innovation and planning unit of the Information Services Branch. In late 2004, my team had completed development […]
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Blog

Publishers Shift Focus From Advertiser To Customer

Collin Colburn 4 days ago
Publishers are investing in producing quality content and luring in new subscribers over trying to appease advertisers. What happens next?
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Blog

We Evaluated Top US Government Websites So You Don’t Have To

Rick Parrish 4 days ago
Websites are the centerpiece of the US federal customer experience (CX). To gauge how well they serve customers, we evaluated seven of the most-visited sites. Our new report reveals how well they perform on 27 proven criteria and what they — and government organizations everywhere — can do to improve. The full report, “The Forrester […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins 4 days ago
The Demise Of The Cookie Is Only One Crumb Of The Data Deprecation Issue When marketer inquiries began to flood after Google’s announcement that it will phase out third-party cookie support by 2022, we had to share some bad news: There isn’t a simple solution. Data deprecation is a much bigger trend that is changing how marketers work. As privacy regulations, browser restrictions, and walled gardens constrict the availability of consumer data, advertisers, publishers, and providers are all looking for beyond-the-cookie strategies […]
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Blog

The Martech Roundtable: The Past, Present, And Future Of Marketing Technology For Business And Consumer Marketers, Part 3

Rusty Warner 4 days ago
In December, B2C marketing analysts Joe Stanhope and Rusty Warner and B2B marketing analyst Lori Wizdo hosted the second annual martech roundtable to help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology. In the third and final installment of our martech roundtable webinar recap, we’ll discuss important […]
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Real-Time CX

It’s a reality. Discover the new FeedbackNow.

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The Martech Roundtable: The Past, Present, And Future Of Marketing Technology For Business And Consumer Marketers, Part 2

Lori Wizdo 4 days ago
In December, B2C marketing analysts Joe Stanhope and Rusty Warner and B2B marketing analyst Lori Wizdo hosted the second annual martech roundtable to help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology. In part two of our martech roundtable webinar recap, we’ll delve into high-level marketing trends […]
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Blog

Augmented Reality (AR) Headsets: My Experience With FORM Swim Goggles

Julie Ask 5 days ago
Bottom Line Here’s what I learned with my experience with wearing an AR headset: I must and do concentrate more, given the complexity of swimming and consuming data at the same time. At least now, it takes more of my mental capacity. I daydream less. Seeing data in real time changes my behavior. When you […]
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Blog

RSA Conference 2020: What’s On My Risk Management Wish List

Alla Valente 5 days ago
Waiting for the RSA Conference is a bit like counting down the days until Christmas. And RSA with a full conference pass is the security and risk version of the Toys”R”Us “Big Toy Book” but better — my only limits are good time management, a realistic assessment of logistics, and a pair of comfortable shoes. […]
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