Mapping the Global Technology Channel
(Click image for full size)

 

A lot has changed in the 25-plus years I have spent in the technology channel. New technologies, partner business models, shifting demographics, expanding communication vehicles, and most recently, new technology buyers with different psychologies, behaviors, and journeys have created a whirlwind of change for vendors, distributors, and partners alike.

The one constant is the complexity of finding, recruiting, and managing thousands of partners globally, each with their own unique set of business practices, target markets, value proposition, and culture. We estimate that there are over 600,000 partners worldwide when you include broader technology channels such as IT, telecom, print, pro A/V, etc. This doesn’t include the millions of companies that are converging into the tech services space from far and wide.

Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model. These six vectors are not mutually exclusive, and buyers of technology are looking for a match across all of them.

Partner programs are going through a major change, as the number of nontransacting partners entering the market far outweighs traditional resale-type partners. Selling through the channel is rapidly changing to selling to and with partners.

Cutting through all these changes and finding the ideal partner profile can be a daunting task. The channel is highly diverse and incredibly decentralized. As someone who previously cofounded a company with the aim of bringing them together, I can assure you it isn’t easy!

Most vendors make the mistake of focusing too much on their own communication vehicles inside their domain. Partners continuously point this out to vendors in their advisory councils and repeatedly mark communication and collaboration as top inhibitors to selling more.

The magic behind finding, recruiting and nourishing a top performing channel boils down to three simple questions about partners:

  1. What do they read?
  2. Where do they go?
  3. Who do they follow?

 

If you were able to ask all 600,000 global technology service companies (with an average of eight people at each) these three questions, you would learn that there are 56 channel-facing magazines around the world, 150-plus trade shows, numerous vendor and distributor communities, over a dozen associations and peer groups, and countless thought leaders who blog, run social media groups, host webinars and podcasts, and participate widely across the media and show landscape.

Understanding influence across this massive ecosystem is important for vendors. Some partners rank visibility and community involvement highest on their criteria for partnership, even higher than product, pricing, or margin potential.

The SMB (small- and medium-sized business) channel, which makes up over 90% of these firms, is significantly influenced inside its own chosen communities. For example, if you were to look at the MSP (managed services provider) market, you would find 31 distinct communities that highly influence the 50,000 MSPs globally. Targeting these 31 communities is a manageable and, for many vendors, profitable market.

With Google and numerous ratings sites at their fingertips, why do partners choose communities?

During this time of growing electronic ubiquity, the need for trusted and expert sources of information has increased significantly. The amount of competitive choices for products and services, combined with vast information on the internet and endless buzz through social media, has created a scenario where cutting through the white noise has become one of the most important skills.

Communities offer a smaller group of like-minded people (perhaps even competitors) who share similar experiences and challenges, have the ability to collaborate, and help improve decision making. The feeling of belonging is strong, as well as the affinity of membership. There is a feeling that communities are more democratic, as they are built by the membership, and participation is encouraged and celebrated.

 

Who Starts These Communities?

How Do These Communities Interact With Their Followers?

A dizzying array of new marketing vehicles have popped up in recent years. Traditional media such as magazines and events are very important in communicating to a community, but new media allows innovative ways to extend and enhance the message. From webinars, podcasts, vodcasts, blogs, tweets and LinkedIn and Facebook groups to virtual trade shows, community groups are using as many as 30 different marketing vehicles to drive collaboration within the group.

The challenge with these marketing vehicles is different than in the past. The main inhibitor to effective marketing used to be money; today, it is effective content and delivery. Many of the vehicles I mentioned above are free or cost very little compared with traditional media. Keeping content fresh, relevant, and abundant takes dedicated resourcing and should stretch beyond the marketing department.

Media savvy executives who can keynote an event, tweet about it offstage, promote the message through a podcast, do a media interview, and then write a blog about it later on represent the new model for the future. Messaging that would have required triple-checking through legal a few years ago needs to be sent out just in time and delivered consistently.

Be visible every day.

Community members have very effective personal spam filters. Anything that doesn’t add value to the community will be rejected and have a negative result for the vendor behind it. Selling to a community will be ignored and likely get you kicked out.

Beyond the human requirements of personal interaction and belonging, communities provide tangible benefits to all involved. Unfiltered information based on common experience will always trump random white papers and case studies posted on the internet. The give/get relationships within a community inspire openness and, in most of the communities I have seen, a level of bluntness that is refreshing.

 

Key Advantages Of Communities

What Is The Future Of Communities — And Why Now?

As information overload continues to flood the channel, communities will continue to form and grow, adding value to members. For example, we have grown from 10,000 software firms a decade ago to now over 175,000. I predict that this number will hit 1 million by 2028. What happens when a big chunk of these firms decide they need a channel?

Specialization will continue to expand as well, driving more need for these groups and subgroups. There is an upper limit to the size of a community where the point of diminishing returns kicks in, the point where coordination of the group and the generality of messaging outweigh the benefits listed above.

Smart communities will organize subgroups before the fringe members go off and launch a competing community. The permutations and combinations of geographic, technology, industry, line-of-business, solution, and business model specializations are endless.

Are you saying I should join thousands of communities?

No. Without some level of focus, you would stretch your organization too thin and not add value anywhere. For every firm I have worked with at Forrester, there are a manageable number of communities full of their ideal partners.

The future of the channel account manager will transition to community managers in order to support the diverse partner ecosystem. With millions of potential partners flooding into the marketplace, those that can find, recruit, manage, and nourish partners at scale will determine future winners and losers.

 

Check below for the world’s largest, most comprehensive list of channel resources, including magazines, associations, peer groups, social groups, and vendor- and partner-facing channel consultancies.

 

List Of Global Channel Magazines (Alphabetical):

 

ARN (Australia)

URL: https://www.arnnet.com.au

Main Region: Australia

Contact: Susan Searle

 

Channel Asia (Singapore)

URL: https://sg.channelasia.tech/

Main Region: Asia

Contact: Susan Searle

 

Channel EMEA

URL: https://www.channelemea.com/

Main Region: EMEA

Contact: Stuart Wilson

 

Channel Middle East

URL: https://www.channelmiddleeast.com/

Main Region: Middle East

Contact: Manda Banda

 

ChannelBiz UK

URL: https://www.channelbiz.co.uk/

Main Region: UK

Contact: Andrew Wooden

 

Channelbuzz.ca (Canada)

URL: https://channelbuzz.ca

Main Region: Canada

Contact: Robert Dutt

 

Channel Daily News (Canada)

URL: https://channeldailynews.com/

Main Region: Canada

Contact: Fawn Annan

 

ChannelE2E

URL: https://www.channele2e.com/

Main Region: North America

Contact: Amy Katz

 

Channel Executive Magazine

URL: https://www.channelexecutivemag.com/

Main Region: North America

Contact: Matt Pillar

 

Channel Focus Community

URL: https://www.channelfocuscommunity.net/

Main Region: North America

Contact: Rod Baptie

 

Channel Futures

URL: https://www.channelfutures.com/

Main Region: North America

Contact: Craig Galbraith

 

Channel Info (UK)

URL: https://channelinfo.net

Main Region: UK

Contact: Jon Morton

 

Channel Insider

URL: https://www.channelinsider.com/

Main Region: North America

 

ChannelLife (NZ)

URL: https://channellife.co.nz/

Main Region: NZ

Contact: Kai Ping Lew

 

Channel Marketer Report

URL: https://www.channelmarketerreport.com/

Main Region: North America

Contact: Terry Moffatt

 

Channel Marketing Journal

URL: https://www.channelmarketingjournal.com/

Main Region: North America

Contact: Jeff Mesnik

 

ChannelNews (France)

URL: https://www.channelnews.fr/

Main Region: France

Contact: Johann Armand

 

Channelnomics

URL: https://www.channelnomics.com/

Main Region: North America

Contact: Larry Walsh

 

Channel Partner Insight

URL: https://www.channelpartnerinsight.com/

Main Region: NA+EU

Contact: Josh Budd

 

Channel Partners

URL: https://www.channelpartnersonline.com/

Main Region: North America

Contact: Craig Galbraith

 

ChannelPartner.de (Germany)

URL: https://www.channelpartner.de/

Main Region: Germany

Contact: Ronald Wiltscheck

 

ChannelPro Network

URL: https://www.channelpronetwork.com/

Main Region: North America

Contact: Michael Siggins

 

Channel Pro (UK)

URL: https://www.channelpro.co.uk/

Main Region: UK

Contact: Maggie Holland

 

ChannelWorld.cz (Czech)

URL: http://channelworld.cz/

Main Region: Czech Republic and Slovakia

Contact: Matěj Čuchna

 

ChannelWorld.in (India)

URL: http://www.channelworld.in/

Main Region: India

 

Computerworld (Denmark)

URL: https://www.computerworld.dk/channel

Main Region: Denmark

Contact: Lars Jacobsen

 

CRN

URL: https://www.crn.com/

Main Region: North America

Contact: Bob Skelley

 

CRN (Poland)

URL: https://www.crn.pl/

Main Region: Poland

Contact: Tomasz Golebiowski

 

CRN (UK)

URL: https://www.channelweb.co.uk/

Main Region: UK

Contact: Jonathon Whiteley

 

DealerWorld (Spain)

URL: https://www.dealerworld.es/home

Main Region: Spain

Contact: Julio Benedetti

 

Direction Informatique (Canada)

URL: https://www.directioninformatique.com/

Main Region: Canada

Contact: Fawn Annan

 

DQChannels (India)

URL: https://www.dqchannels.com/

Main Region: India

Contact: Rachna Garga

 

Dutch IT-channel

URL: https://dutchitchannel.nl/

Main Region: Holland

Contact: Witold Kepinski

 

E-ChannelNews (Canada)

URL: https://e-channelnews.com

Main Region: Canada

Contact: Julian Lee

 

eSP (EMEA)

URL: http://www.it-sp.eu/

Main Region: EMEA

Contact: Bob Snyder

 

European Reseller (EMEA)

URL: http://www.europeanreseller.com/

Main Region: EMEA

Contact: Geoff Marshall

 

eWEEK

URL: https://www.eweek.com/

Main Region: North America

Contact: John Pallatto

 

Heise (Germany)

URL: https://www.heise.de/

Main Region: Germany

Contact: Marlene Heise

 

ITEuropa (EMEA)

URL: http://www.iteuropa.com/

Main Region: Europe

Contact: Alan Norman

 

MicroScope (UK)

URL: https://www.computerweekly.com/microscope

Main Region: UK

Contact: Simon Quicke

 

MSPinsights

URL: https://www.mspinsights.com/

Main Region: North America

Contact: Matt Pillar

 

MSSP Alert

URL: https://www.msspalert.com/

Main Region: North America

Contact: Amy Katz

 

Redmond Channel Partner

URL: https://rcpmag.com/Home.aspx

Main Region: North America

Contact: Henry Allain

 

The Register (UK)

URL: https://www.theregister.co.uk/

Main Region: UK

Contact: Chris Williams

 

Reseller News (NZ)

URL: https://www.reseller.co.nz/

Main Region: NZ

Contact: Susan Searle

 

SearchITChannel

URL: https://searchitchannel.techtarget.com/

Main Region: North America

Contact: Nick Martin

 

Smarter MSP

URL: https://smartermsp.com/

Main Region: North America

Contact: Brian Babineau

 

SMB Nation

URL: http://www.smbnation.com/

Main Region: North America

Contact: Harry Brelsford

 

Software Business Growth

URL: https://www.softwarebusinessgrowth.com/

Main Region: North America

Contact: Matt Pillar

 

TahawulTech.com (Middle East)

URL: https://www.tahawultech.com

Main Region: Middle East

Contact: Natasha Pendleton

 

TechCentral.ie (Ireland)

URL: https://www.techcentral.ie/

Main Region: Ireland

Contact: Paul Byrne

 

Telecom Reseller

URL: https://telecomreseller.com/

Main Region: North America

Contact: Doug Green

 

Telecoms.com (UK)

URL: http://telecoms.com/

Main Region: UK

Contact: Scott Bicheno

 

VARinsights

URL: https://www.varinsights.com/

Main Region: North America

Contact: Matt Pillar

 

XaaS Journal

URL: https://www.xaasjournal.com/

Main Region: North America

Contact: Jay McCall

 

List Of Global Channel Associations (Alphabetical):

 

Alliance Aces Community

URL: https://allianceaces.com/

Contact: Chip Rodgers

 

ASAP (Association of Strategic Alliance Professionals)

URL: http://www.strategic-alliances.org

Contact: Mike Leonetti

 

AscdiNatd (IT/Telecom)

URL: http://www.ascdi.com/

Contact: Joe Marion

 

ASCII

URL: http://www.ascii.com/

Contact: Alan Weinberger

 

AVIXA

URL: https://www.avixa.org/

Contact: David Labuskes

 

BICSI (Telecom)

URL: https://www.bicsi.org/

Contact: John Clark

 

Channel Collective

URL: https://channel-collective.com/

Contact: Scott Frew, Kenneth Fox, Peter Olive

 

ChannelNext (Canada)

URL: https://channelnext.ca/

Contact: Julian Lee

 

CompTIA

URL: https://www.comptia.org/

Contact: Todd Thibodeaux

 

GTDC (Global Technology Distribution Council)

URL: https://gtdc.org/

Contact: Frank Vitagliano

 

IAMCP (Microsoft)

URL: https://www.iamcp.org

Contact: Sergio Baptista

 

IT Nation Evolve Peer Groups

URL: https://www.connectwise.com/theitnation/evolve

Contact: Arlin Sorensen

 

ITAC (Canada)

URL: http://itac.ca/

Contact: Denise Shortt

 

ITBOG

URL: https://itbog.org/

Contact: Scott Sanders

 

IT Owner’s Compass

URL: https://itocompass.com/

Contact: Lori Tisinai

 

MPSA (Managed Print Services Association)

URL: http://yourmpsa.org/

Contact: Tawnya Stone

 

MSPAlliance

URL: https://mspalliance.com/

Contact: Charles Weaver

 

SMBTN

URL: http://www.smbtn.org/

Contact: Dave Seibert

 

Taylor Business Group

URL: https://taylorbusinessgroup.com/

Contact: Michael France

 

TruMethods

URL: https://www.trumethods.com/

Contact: Gary Pica

 

TSIA (Tech Services)

URL: http://www.tsia.com

Contact: J.B. Wood

 

 

List Of Channel LinkedIn Groups (By Size):

 

Telecoms Professionals: IoT, LTE, M2M, OTT, Internet of Things, Mobile, Telecom

https://www.linkedin.com/groups/23013/

Members: 590,336

 

B2B Technology Marketing Community

https://www.linkedin.com/groups/43707/

Members: 112,670

 

The IT Sales Global Community

https://www.linkedin.com/groups/78687/

Members: 40,811

 

VARs / Resellers / Distributors

https://www.linkedin.com/groups/1246227/

Members: 39,000

 

Channel, Sales & Account Management Experts (37,000+)

https://www.linkedin.com/groups/129519/

Members: 38,965

 

Alliances & Channels Friends (Strategic Alliance, Business Development, Partnership, Channel)

https://www.linkedin.com/groups/35747/

Members: 26,762

 

CompTIA – The Computing Technology Industry Association

https://www.linkedin.com/groups/83900/

Members: 21,921

 

AVIXA

https://www.linkedin.com/groups/37705/

Members: 19,444

 

Channel Partners Network

https://www.linkedin.com/groups/1593337/

Members: 19,050

 

PartnerPoint – An Online Community of Microsoft Partners

https://www.linkedin.com/groups/2393/

Members: 15,364

 

Association of Strategic Alliance Professionals Community

https://www.linkedin.com/groups/3443/

Members: 11,464

 

Managed Service Providers Network

https://www.linkedin.com/groups/1006817/

Members: 10,980

 

MSP 501

https://www.linkedin.com/groups/2729912/

Members: 9,045

 

IT Channel Alliance

https://www.linkedin.com/groups/40162/

Members: 8,925

 

MSP 501

https://www.linkedin.com/groups/2729912/

Members: 8,902

 

The Reseller Network

https://www.linkedin.com/groups/3249701/

Members: 8,853

 

MSP – Managed Service Provider

https://www.linkedin.com/groups/150252/

Members: 7,728

 

Alliance Best Practice

https://www.linkedin.com/groups/37691/

Members: 6,724

 

Alliance Management and Business Development Network

https://www.linkedin.com/groups/1895301/

Members: 6,522

 

ChannelWeb Network

https://www.linkedin.com/groups/93801/

Members: 5,830

 

CRN UK – technology channel professionals

https://www.linkedin.com/groups/2090479/

Members: 5,612

 

Channel Executive Magazine

https://www.linkedin.com/groups/2075090/

Members: 5,393

 

Business Development & Strategic Alliances / IT & Telecom

https://www.linkedin.com/groups/2187695/

Members: 5,378

 

Move the Channel – Marketing, Sales, Planning & Enablement

https://www.linkedin.com/groups/2922094/

Members: 5,133

 

Technology Services Professionals – Collaboration & Networking – TSIA

https://www.linkedin.com/groups/2044178/

Members: 4,886

 

Trusted Business Advisor (Vendors, Distributors, VARs, Consultants)

https://www.linkedin.com/groups/1839169/

Members: 4,738

 

ITdistri worldwide IT Distribution Specialists

https://www.linkedin.com/groups/3930165/

Members: 4,633

 

Channel Futures

https://www.linkedin.com/groups/2730003/

Members: 4,551

 

PMAP – Partner Manager Alliance Program

https://www.linkedin.com/groups/64746/

Members: 4,508

 

Channel Live Discussion Group

https://www.linkedin.com/groups/3708076/

Members: 4,491

 

Managed Service Provider (MSP) Best Practices

https://www.linkedin.com/groups/8368183/

Members: 3,996

 

Channel Sales for Hire North America

https://www.linkedin.com/groups/2114805/

Members: 3,683

 

The Channel Institute: Training for Channel Managers, Channel Marketing, Channel Sales

https://www.linkedin.com/groups/7401584/

Members: 3,476

 

Channel Excellence

https://www.linkedin.com/groups/1768647/

Members: 2,969

 

VAR Marketing

https://www.linkedin.com/groups/1984918/

Members: 2,646

 

Telecom Channel Partners

https://www.linkedin.com/groups/118262/

Members: 2,630

 

CompTIA Advancing Women In Technology Community

https://www.linkedin.com/groups/4266775/

Members: 2,577

 

Channel Rewards & Incentives Best Practices

https://www.linkedin.com/groups/1846279/

Members: 2,546

 

Alliance of Channel Women

https://www.linkedin.com/groups/3777746/

Members: 2,441

 

Channel Experts

https://www.linkedin.com/groups/49620/

Members: 2,334

 

Channel Focus

https://www.linkedin.com/groups/2460374/

Members: 2,037

 

ChannelCrowd

https://www.linkedin.com/groups/42991/

Members: 1,897

 

MSPAlliance Group

https://www.linkedin.com/groups/41238/

Members: 1,814

 

The Channel Company

https://www.linkedin.com/groups/167945/

Members: 1,750

 

Australian IT Channel

https://www.linkedin.com/groups/1607307/

Members: 1,746

 

Dutch IT Channel Club

https://www.linkedin.com/groups/1823486/

Members: 1,730

 

Indian IT Channel Alliance

https://www.linkedin.com/groups/144647/

Members: 1,605

 

Channel Partners in Energy

https://www.linkedin.com/groups/4067610/

Members: 1,569

 

MSP University

https://www.linkedin.com/groups/2087914/

Members: 1,552

 

Channel Insider

https://www.linkedin.com/groups/1469277/

Members: 1,539

 

Alliances & Channels Friends / USA

https://www.linkedin.com/groups/3895556/

Members: 1,470

 

CenturyLink Channel Partner Program

https://www.linkedin.com/groups/4036288/

Members: 1,456

 

MicroScope Channel Network

https://www.linkedin.com/groups/2270894/

Members: 1,305

 

Channel Gurus Europe

https://www.linkedin.com/groups/120315/

Members: 1,299

 

The Partner Channel

https://www.linkedin.com/groups/1967423/

Members: 1,296

 

IT Channel Newspaper & community

https://www.linkedin.com/groups/4496192/

Members: 1,254

 

Taking your partner channel from good to great

https://www.linkedin.com/groups/925697/

Members: 1,248

 

Channel Marketer

https://www.linkedin.com/groups/4125441/

Members: 1,235

 

Microsoft Partner Group from Redmond Channel Partner Magazine (RCPmag.com)

https://www.linkedin.com/groups/3896751/

Members: 1,103

 

RingCentral Channel Partners

https://www.linkedin.com/groups/3179763/

Members: 1,097

 

CompTIA UK Channel Community

https://www.linkedin.com/groups/2099212/

Members: 940

 

Ericsson Channel Partner High Value Networking (HVN)

https://www.linkedin.com/groups/3300428/

Members: 930

 

Cisco Channel Partners – Africa

https://www.linkedin.com/groups/4410183/

Members: 900

 

Channel Update – An agent community for positive change

https://www.linkedin.com/groups/2881002/

Members: 868

 

Beyond Channel Enablement … Motivation

https://www.linkedin.com/groups/2974444/

Members: 762

 

Partner Relationship Management Tools & Best Practice

https://www.linkedin.com/groups/3895603/

Members: 741

 

Alliance For Channel Success

https://www.linkedin.com/groups/4247417/

Members: 735

 

B2B & Channel Marketing Insight Community

https://www.linkedin.com/groups/3916108/

Members: 645

 

MSP/ VAR Marketing & Operations Group

https://www.linkedin.com/groups/2119069/

Members: 614

 

Channel Partners IT Meeting Point

https://www.linkedin.com/groups/4793661/

Members: 612

 

Cisco Channel Connection

https://www.linkedin.com/groups/8358199/

Members: 562

 

Channel Marketing & Communications

https://www.linkedin.com/groups/4213469/

Members: 551

 

EMEA Channel Vendors / Distributors / VARs / Resellers

https://www.linkedin.com/groups/4281350/

Members: 538

 

Oracle Channel Partners

https://www.linkedin.com/groups/4142038/

Members: 526

 

Global Channel Network

https://www.linkedin.com/groups/8259770/

Members: 476

 

IT Channel Partners

https://www.linkedin.com/groups/8314791/

Members: 473

 

VAR Marketing Tips and Tactics

https://www.linkedin.com/groups/3515245/

Members: 456

 

ChannelTune

https://www.linkedin.com/groups/827077/

Members: 455

 

Global IT Community Association (GITCA)

https://www.linkedin.com/groups/144364/

Members: 409

 

Channel Sales & Marketing Jobs UK, Ireland and Europe

https://www.linkedin.com/groups/8301556/

Members: 378

 

Channel & Reseller Certification Forum

https://www.linkedin.com/groups/4075000/

Members: 360

 

Channel Partner Alliance

https://www.linkedin.com/groups/8113366/

Members: 356

 

Global Channel Management

https://www.linkedin.com/groups/8106068/

Members: 348

 

CompTIA ANZ Channel Community

https://www.linkedin.com/groups/8312056/

Members: 342

 

Mid-Market Channel Professionals

https://www.linkedin.com/groups/4424864/

Members: 325

 

Austin Channel Professionals

https://www.linkedin.com/groups/2298874/

Members: 320

 

Frankly MSP Community

https://www.linkedin.com/groups/12047655/

Members: 311

 

The Channel Meet Up

https://www.linkedin.com/groups/8515510/

Members: 299

 

Strategic Alliances & Partner EcoSystem

https://www.linkedin.com/groups/10327832/

Members: 279

 

Middle East Forum for Channel Partners

https://www.linkedin.com/groups/4350329/

Members: 249

 

Channel Partner Strategies

https://www.linkedin.com/groups/7000749/

Members: 248

 

IT Channel Insight

https://www.linkedin.com/groups/4508096/

Members: 233

 

Channel Executives – Lead Generation, Social Media and Marketing

https://www.linkedin.com/groups/5060360/

Members: 227

 

PRM ~ Partner Relationship Management

https://www.linkedin.com/groups/36396/

Members: 167

 

CompTIA Emerging Technology Community

https://www.linkedin.com/groups/8664110/

Members: 152

 

Marketing Multiplied – Channel Marketing Community

https://www.linkedin.com/groups/12084600/

Members: 100

 

 

List Of Channel Facebook Groups (By Size):

 

IT & MSP Business Owners Group

https://www.facebook.com/groups/ITBOG/

Members: 4,384

 

IT/MSP Entrepreneurs

https://www.facebook.com/groups/itentrepreneurship/

Members: 3,715

 

CharTec® MSP Group

https://www.facebook.com/groups/chartec-msp-group-209443166286121/

Members: 1,478

 

Marketing & Sales For Managed Service Providers

https://www.facebook.com/groups/168890606848346/

Members: 1,008

 

Everything MSP Group

https://www.facebook.com/groups/everythingmsp/

Members: 965

 

You know you grew up with SBS if…

https://www.facebook.com/groups/131473643614130

Members: 763

 

CompTIA Future Leaders Community

https://www.facebook.com/groups/CompTIAFutureLeadersCommunity/

Members: 432

 

ConnectWise Boss

https://www.facebook.com/groups/CWBoss/

Members: 426

 

MSP/ IT Networking Group

https://www.facebook.com/groups/1097606263748491/

Members: 403

 

Ransomware and Security

https://www.facebook.com/groups/ThirdTier/

Members: 372

 

MSP Revolution

https://www.facebook.com/groups/msprevolution/

Members: 357

 

Women of The Channel

https://www.facebook.com/groups/543952052428055/

Members: 342

 

CompTIA’s Emerging Tech Community

https://www.facebook.com/groups/CompTIAEmergingTechCommunity/

Members: 228

 

IT Owner’s Compass

https://www.facebook.com/groups/itocompass/

Members: 223

 

IT & MSP Rockstars

https://www.facebook.com/groups/MSP.Rockstars/

Members: 219

 

SMB Professionals I.T. Group

https://www.facebook.com/groups/smbproit/

Members: 177

 

CompTIA Technology Lifecycle Services Community

https://www.facebook.com/groups/CompTIATLS/

Members: 69

 

 

List Of Channel Consulting Groups (Vendor-Facing, By Size):

 

The Spur Group

HQ: Redmond, WA

# of Employees: 192

Contact: Richard Flynn

URL: https://www.thespurgroup.com/

 

bChannels

HQ: Oxford, UK

# of Employees: 138

Contact: Matt Rowland-Jones

URL: https://www.bchannels.com/

 

Outbound (Channel 360)

HQ: UK

# of Employees: 92

Contact: Simon Fagan

URL: https://www.out-bound.co.uk/

 

Canalys

HQ: Singapore and UK

# of Employees: 67

URL: https://www.canalys.com/

 

Incentive Solutions

HQ: Atlanta, GA

# of Employees: 56

Contact: Steve Damerow

URL: https://www.incentivesolutions.com/

 

Channel Impact

HQ: Moraga, CA

# of Employees: 53

Contact: Laura Bergerson

URL: https://www.channel-impact.com/

 

KLA Group

HQ: Denver, CO

# of Employees: 53

Contact: Kendra Lee

URL: https://www.klagroup.com/

 

compuBase

HQ: Paris, FR

# of Employees: 33

URL: http://en.compubase.net/

 

AFV (A Fluent Vision)

HQ: Roseland, NJ

# of Employees: 32

Contact: Walter Santiago

URL: http://afluentvision.com/

 

Channel Maven

HQ: Boulder, CO

# of Employees: 23

Contact: Heather Margolis

URL: https://www.channelmavenconsulting.com/

 

Alliancesphere

HQ: Atlanta, GA

# of Employees: 22

Contact: Lorin Coles

URL: https://alliancesphere.com/

 

TruMethods

HQ: Mooresville, NJ

# of Employees: 22

Contact: Gary Pica

URL: https://www.trumethods.com/

 

Portland

HQ: Amsterdam

# of Employees: 17

Contact: George van Brugge

URL: https://www.portland.eu/nl

 

Alinea Partners

HQ: Vienna, Austria

# of Employees: 15

Contact: Leahanne Hobson

URL: http://www.alinea-partners.com/

 

JS Group

HQ: Boca Raton, FL

# of Employees: 14

Contact: Janet Schijns

URL: https://www.jsgnow.com/

 

Extra Mile Marketing

HQ: Bellevue, WA

# of Employees: 12

Contact: Lori Stutsman

URL: https://www.extramilemarketing.com/

 

PartnerPath

HQ: Menlo Park, CA

# of Employees: 12

Contact: Diane Krakora

URL: https://www.partner-path.com/

 

CRN (The Channel Company)

HQ: Westborough, MA

# of Employees: 10

Contact: Beth Vanni

URL: https://www.crn.com/

 

The 2112 Group

HQ: Port Washington, NY

# of Employees: 9

Contact: Larry Walsh

URL: http://the2112group.com/

 

AchieveUnite

HQ: Alexandria, VA

# of Employees: 9

Contact: Theresa Caragol

URL: https://www.achieveunite.com/

 

Purechannels

HQ: East Sussex, UK

# of Employees: 9

Contact: Glenn Robertson

URL: https://purechannels.co.uk/

 

nVision Consulting Group

HQ: Chicago, IL

# of Employees: 7

Contact: Robert Saxe

URL: http://www.consultnvision.com

 

Service Leadership

HQ: Texas

# of Employees: 7

Contact: Paul Dippell

URL: http://www.service-leadership.com/

 

BuzzTheory Strategies

HQ: AZ

# of Employees: 6

Contact: Casey Freymuth

URL: https://buzztheorystrategies.com/

 

Channel Dynamics

HQ: Sydney, AUS

# of Employees: 6

Contact: Moheb Moses

URL: https://www.channeldynamics.com.au/

 

On Demand Advisors

HQ: San Jose, CA

# of Employees: 6

Contact: Robert Jurkowski

URL: https://ondemandadvisors.com/

 

DLH Services

HQ: Falls Church, VA

# of Employees: 5

Contact: Dede Haas

URL: https://www.dlhservices.com/

 

Gilroy Associates

HQ: Westtown, PA

# of Employees: 5

Contact: Kevin Gilroy

URL: https://www.gilroyassociates.com/

 

Phoenix Consulting Group

HQ: San Jose, CA

# of Employees: 5

Contact: Norma Watenpaugh

URL: http://www.phoenixcg.com/

 

SMB Group

HQ: Boston, MA

# of Employees: 5

Contact: Laurie McCabe

URL: https://www.smb-gr.com/

 

Alliance Best Practice

HQ: Birmingham, UK

# of Employees: 4

Contact: Mike Nevin

URL: http://www.alliancebestpractice.com

 

Channel Partners

HQ: Singapore

# of Employees: 4

Contact: Greg Eckstein

URL: http://www.channelpartnersgtm.com/

 

In2itive Marketing

HQ: Middletown, NJ

# of Employees: 4

Contact: Shawn Cordner

URL: https://www.in2itivemarketing.net/

 

Partner Perspectives

HQ: Fort Myers, FL

# of Employees: 4

Contact: Tim Lowe

URL: http://www.partner-perspectives.com/

 

ARM Partners

HQ: Leesburg, VA

# of Employees: 3

Contact: Timothy Steele

URL: https://www.thearmpartners.com/

 

KloudReadiness

HQ: Plymouth, MA

# of Employees: 3

Contact: George Mellor

URL: https://www.kloudreadiness.com/

 

Morris Management Partners

HQ: Gig Harbor, WA

# of Employees: 3

Contact: Ryan Morris

URL: http://www.morrismp.com/

 

Partner Programs

HQ: Chicago, IL

# of Employees: 3

Contact: Alex Glenn

URL: https://partnerprograms.io/

 

The Rudow Group

HQ: Redondo Beach, CA

# of Employees: 3

Contact: John Rudow

URL: https://eqselling.com/

 

The Rhythm of Business

HQ: Newton, MA

# of Employees: 2

Contact: Jeff Shuman and Jan Twombly

URL: https://www.rhythmofbusiness.com/

 

C3|CustomerContactChannels

HQ: Miramar, FL

# of Employees: 1

Contact: Keith Lubner

URL: https://www.c3connect.com/

 

Channel2Go

HQ: Seattle, WA

# of Employees: 1

Contact: William Gilsing

URL: https://channel2go.net/

 

Channel Institute

HQ: Dublin, Ireland

# of Employees: 1

Contact: Mike Kelly

URL: https://www.channelinstitute.com/

 

Channel Momentum

HQ: San Fransisco, CA

# of Employees: 1

Contact: Adriana Scalora

URL: https://www.channel-momentum.com/

 

Is Inspired

HQ: Denver, CO

# of Employees: 1

Contact: Gina Batali-Brooks

URL: http://www.isinspired.com/

 

Peer2Peer Partners

HQ: Vancouver, BC

# of Employees: 1

Contact: Tom Newton

URL: http://www.peer2peerpartners.com/

 

Revenue & Associates

HQ: Boston, MA

# of Employees: 1

Contact: Louis Gudema

URL: http://revenueassociates.biz/

 

Rush To Channel

HQ: Newport Beach, CA

# of Employees: 1

Contact: Patricia Rush

URL: http://www.rushtochannel.com/

 

Techaisle

HQ: San Francisco, CA

# of Employees: 1

Contact: Anurag Agrawal

URL: http://www.techaisle.com

 

 

List Of Channel Consulting Groups (Partner-Facing, By Size):

 

Marketopia

HQ: Clearwater, FL

# of Employees: 118

Contact: Terry Hedden

URL: https://www.marketopia.com/

 

Technology Marketing Toolkit

HQ: Franklin, TN

# of Employees: 41

Contact: Robin Robins

URL: https://www.technologymarketingtoolkit.com/

 

Ulistic

HQ: Sebring, FL

# of Employees: 38

Contact: Stuart Crawford

URL: https://www.ulistic.com/

 

TruMethods

HQ: Mooresville, NJ

# of Employees: 22

Contact: Gary Pica

URL: https://www.trumethods.com/

 

Cogent Growth Partners

HQ: Atlanta, GA

# of Employees: 15

Contact: David Schafran

URL: https://www.cogentgrowthpartners.com/

 

IT Nation Evolve Peer Groups

HQ: Tampa, FL

# of Employees: 15

Contact: Arlin Sorensen

URL: https://www.htgpeergroups.com

 

Taylor Business Group

HQ: Saint Charles, IL

# of Employees: 12

URL: https://www.taylorbusinessgroup.com/

 

Service Leadership

HQ: Texas

# of Employees: 7

Contact: Paul Dippell

URL: http://www.service-leadership.com/

 

Union Resolute

HQ: Portsmouth, NH

# of Employees: 7

Contact: Mark Troy

URL: https://www.unionresolute.com/

 

ClikCloud

HQ: Orange County, CA

# of Employees: 5

Contact: Dan Shapero

URL: http://clikcloud.com/

 

Teckedin.com

HQ: Albuquerque, NM

# of Employees: 1

Contact: Debby Kruzic

URL: https://www.teckedin.com/

 

Tubblog

HQ: Newcastle, UK

# of Employees: 1

Contact: Richard Tubb

URL: https://www.tubblog.co.uk/

 

 

Further Reading

What I See Coming For The Channel In 2019

Channel Software Tech Stack (2019) — INFOGRAPHIC

Partner Relationship Management (PRM) Comes Of Age

Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders

Channel Data Is A Competitive Differentiator

Time To Rethink Channel Incentives And Program Management (CIPM)?