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Digital Business & Experience

Everybody’s in: Digital is part and parcel of virtually every company on the face of the Earth. The question is not do you have it, or do you wish it to help transform your firm. The question is whether it creates real competitive advantage and becomes a growth engine of the firm.

Digital is an arena with unbounded choices and opportunity but pragmatic, critical needs. Digital business leaders must overcome internal norms to replicate the imagination and agility of digital natives; to rethink and reengineer operations no longer in sync with a customer-led, experience-centric market; and to produce financial gains — both top-line and margin — that can only be realized by shifting from technical debt to digital leverage.

Forrester works with digital business leaders to help you convert digital to strategic advantage.

Insights for Digital Business & Experience Professionals

Video

Beyond ERP: How Digital Operations Platforms Make Or Break The Customer Experience

Strong customer-facing experiences are fruitless until you tie them to back-end operations. Learn how new digital operations platforms (DOPs) will bring enterprise experiences to levels ERP never could.
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Blog

No Testing, No Artificial Intelligence!

Examples of AI gone wrong threaten to discredit the technology’s value. The solution is better testing of AI-infused applications. Vice President and Principal Analyst Diego Lo Giudice explains.
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Predictions 2020

Discover the dynamics that will define 2020 and beyond.

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