Frameworks & Methodologies

Decisions are rarely based on a single input. Today, leaders are asked to make decisions on information that is multifaceted, hard to interpret, and in flux. Acting often depends on creating a method or asset that brings clarity and catalyzed decisions.

Forrester frameworks and methodologies are tested and trusted, giving you confidence, fostering alignment across the company, and providing the most direct and effective path to a good outcome.

Customer-Obsessed Operating Model

Companies must overhaul their operations to place the customer at the center of six key operational levers — technology, structure, culture, talent, metrics, and processes — derived from the four principles of customer obsession: customer-led, insights-driven, fast, and connected.

Vendor Selection

The Forrester Tech Tide™
Understand what technologies to invest in and when for maximum business impact.

New Tech
Learn about potentially game-changing technologies and the companies behind them.

Now Tech
Segment established technology players in the market and understand their capabilities.

The Forrester New Wave™
Identify which new tech offerings and vendors can help you disrupt and differentiate.

The Forrester Wave™
Evaluate potential partners to help you drive growth and support your long-term strategies.

Forrester Industry Wave™

Evaluate digital experiences from leading firms in their respective industries to identify opportunities to better serve end customers.

Maturity Model

Assess your company’s maturity level and identify opportunities for advancement and growth.


Forrester’s Total Economic Impact™ (TEI) consulting practice develops business value justification content programs that showcase the ROI of your solution, for use at every stage of your customer’s journey.

Learn more about Forrester frameworks and methodologies

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