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The BI Vendor Landscape Is Going Through Significant Changes — What Can You Do To Protect Your Investments?

Boris Evelson June 10, 2019
The business intelligence (BI) market is going through a round of significant consolidation. Earlier this month, Sisense acquired Periscope Data; last week, Google announced its intention to acquire Looker; and today, Salesforce announced the intention to acquire Tableau Software. A smaller company, Logi Analytics, has also been on an acquisition spree, acquiring Zoomdata today and […]
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Future Of Retail: Applying 2019 Business Insights (BI) Predictions To Retail

Fiona Swerdlow June 4, 2019
To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Emily Collins about how loyalty trends will affect retailers this year. This week, Claudia interviewed Jennifer Belissent, Ph.D. and principal analyst on Forrester’s consumer […]
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The Insights Beat: Get Smarter About Your Competitors, Customers, And Company

Srividya Sridharan April 4, 2019
Insights come in many flavors. Customer insights. Consumer insights. Competitor insights. Market insights. Company insights. Operational insights. Process insights. Sales insights. Marketing insights . . . you get the drift. All types of enterprise data (big, medium, small, and petite), as well as external data, fuel these insights and make you smarter about how you […]
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Orchestrate Your Customer Analytics Practice With The Next Best Experience

Brandon Purcell April 4, 2019
In the world of customer analytics, soaring solos only get you so far. Delivering harmonious customer experiences across the customer life cycle requires careful collaboration across different business functions.
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Forrester’s 2019 Business Intelligence Vendor Landscape

Boris Evelson March 26, 2019
Information technology keeps moving forward at an ever-increasing pace. Business intelligence (BI) technology isn’t falling behind and keeps constantly evolving. Gone are the days when vendors categorized themselves as: IT-focused and enterprise-scalable vs. business-user-focused BI platforms mostly going after departmental and line of business use cases. All legacy, formerly IT-focused BI vendors have moved squarely […]
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The Insights Beat: Quash The Groundhog Day Effect In Your Insights Journey

Srividya Sridharan February 7, 2019
It’s early February. Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i] But it’s not always rosy for you as a data, analytics, and insights leader. You tirelessly toil to get value from your enterprise data and try to apply those insights at scale to impact business […]
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Transform Your Organization From Data-Driven To Insights-Driven

Boris Evelson November 14, 2018
Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses, and data marts; and build business intelligence (BI) and analytics applications to understand what the data is telling […]
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Data Strategy & Insights 2018 Forum Workshops Deliver Immediate Dividends

Gene Leganza October 24, 2018
I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. The topics are spot on for what organizations need from data and analytics today, and the sessions are going to be inspirational and […]
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Spring Cleaning In December: Declutter Your Insights House

Srividya Sridharan October 11, 2018
Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you have more than enough dashboards and tools? Feeling like you don’t have any more room in your complex data and analytics environment for yet another platform? Feeling like you can’t keep up with the exploding […]
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Impressions From Alibaba’s Computing Conference

Dan Bieler October 8, 2018
Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.
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A Use Case For Business Intelligence Vs. Text Analytics Tools

Boris Evelson July 26, 2018
I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. Question: “We receive quarterly and yearly account statements for our investments. Each statement will contain key pieces of information, such as total contributions, expenses, interest income, etc. However, each vendor may format their […]
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BI Buyers Look For End-To-End Platforms — Qlik Acquires Podium Data

Boris Evelson July 24, 2018
Qlik, a Leader in our recent Forrester Wave™ evaluation on business intelligence (BI), has acquired Podium Data, a Contender in our big data fabric Wave. In a humble opinion of yours truly, this is further proof of a trend showing that BI buyers are increasingly seeking end-to-end platforms and solutions, rather than separate BI/ETL components that need […]
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Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Boris Evelson June 14, 2018
Enterprises are sitting on mountains of unstructured data — 61% have more than 100 terabytes, and 12% have more than five petabytes! Luckily, there are mature technologies out there that can help. First, enterprise information architects should consider general-purpose text analytics platforms. These are capable of handling most, if not all, text analytics use cases, both […]
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Automation Technologies, AI, And Robotics Are Critical CIO Targets

J.P. Gownder April 11, 2018
We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and business models must turn their attention to automation technologies, including intelligent machines, robotic process automation (RPA) bots, artificial intelligence, and physical […]
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Improve Your Insights Storytelling With Speedthrough Stories

Cinny Little March 22, 2018
Have you ever met an executive by chance in a hallway and they asked you about some data-to-insights work you’ve presented? And you were caught off guard and didn’t explain it well?   We’ve all been there. When we come up short like that, we’re leaving money – and time – on the table. We just […]
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AI Unlocks The Business Intelligence In BI

Boris Evelson March 2, 2018
In most enterprises, data access is a fait accompli: 72% of global data and analytics decision makers say that they can access the data they need to obtain insights in a timely manner.  However, even the most modern BI tools that make data more accessible still require significant subject matter expertise to find the right […]
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Everything you wanted to know about SAP Leonardo but were afraid to ask

Boris Evelson November 3, 2017
Large enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names. Unfortunately, this is really confusing for the buyers, since the vendors apply these branding names differently. For example (in an increasing order of branding approach complexity): OpenText Magellan is a collection of business intelligence […]
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CXEurope 2017: Introducing the Values Based Customer

Henry Peyret October 18, 2017
More than 5 years ago Forrester introduced the Age of Customer as a new 15 to 20 years era which saw the increasing customer empowerment in front of brands and companies. For companies, the first step in this era turned into improving the customer experience and the customer journey through an omnichannel strategy,  identifying the […]
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The Predictive Marketing Analytics for B2B Marketers Forrester Wave

Allison Snow June 15, 2017
When my colleague Laura Ramos and I set out to “Wave” the B2B predictive marketing analytics space, we knew that while there are impressive results across the board here, marketers struggle to identify differentiation among its vendors. We’re thrilled to have published Forrester’s first Wave that provides clarification to B2B marketers who seek to connect their […]
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The End of Advertising, The Beginning of Relationships

James L. McQuivey May 2, 2017
Today my colleagues and I publish a bombshell of a report. Titled, “The End of Advertising As We Know It,” the report at first glance fits nicely into the current backlash against major publishers and ad networks, including Google and Facebook. Led by P&G Chief Brand Officer, Marc Pritchard, major advertisers like GE and JP […]
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