Customer Insights & Analytics

Data as oil is an apt analogy; oil deposits sit across multiple sites, and companies work hard to create efficient and effective refinery and delivery models to convert data to fuel.

For many companies, powerful and consistent insights are the elusive invaluable. Data are dispersed across diverse systems and strewn across operational (and political) silos. Well-meaning and well-designed dashboards thrive across the enterprise giving multiple views of the truth with measures that matter and some that clutter. Firms struggle with bringing in objective, complete, and sometimes sobering, customer insights and voices to challenge strategy and operating norms.

Forrester helps customer insights and analytics professionals convert data potential to kinetic energy with expert guidance on building systems of insights — everything from data governance to decisioning.

Insights for Customer Insights & Analytics Professionals

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Mapping's Third Wave: Unlocking The Physical Future Of Business

Closed data stacks and DIY strategies in the mapping industry are stifling innovation. It’s time for that to change. VP and Principal Analyst Ted Schadler provides an insightful look at the next wave of digital mapping.
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Run Your Business At The Speed Of Thought

AI is becoming more empathetic and customer-centric. The future is closer than you think. Are you ready?
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Nov 5–6 • Fairmont Austin

Reimagine To Reinvent

Get inspired to reimagine your business with data, intelligence, and insight at Data Strategy & Insights 2019.

Real-Time CX

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