Customer Insights & Analytics

Data as oil is an apt analogy; oil deposits sit across multiple sites, and companies work hard to create efficient and effective refinery and delivery models to convert data to fuel.

For many companies, powerful and consistent insights are the elusive invaluable. Data are dispersed across diverse systems and strewn across operational (and political) silos. Well-meaning and well-designed dashboards thrive across the enterprise giving multiple views of the truth with measures that matter and some that clutter. Firms struggle with bringing in objective, complete, and sometimes sobering, customer insights and voices to challenge strategy and operating norms.

Forrester helps customer insights and analytics professionals convert data potential to kinetic energy with expert guidance on building systems of insights — everything from data governance to decisioning.

Insights for Customer Insights & Analytics Professionals

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Insights, Analytics, And The Myth Of The Magician’s Reveal

As an analytics pro, you know that analytics is a science (requiring time and patience) and not a magic trick. Read our tips on setting expectations, so stakeholders won’t expect you to pull a proverbial rabbit out of a hat.
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Understand The Location Intelligence Tech Landscape And Get Over Your Maps

A breakdown of location intelligence providers.
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Nov 5–6 • Fairmont Austin

Reimagine To Reinvent

Get inspired to reimagine your business with data, intelligence, and insight at Data Strategy & Insights 2019.

Findings From The US CX Index™ 2019

Read key insights about the state of US customer experience.

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