marketing innovation

Accelerate Growth With Marketing Innovation

Marketing needs to step up — not simply to do more with the same marketing resources but to reinvent what marketing is and how it operates to drive growth across the enterprise. It is about switching from a game of scale and funnel conversion to a strategy of deep customer relationships and experiences at the precise moments that drive affinity and spend.

Growth

The scope and nature of growth has changed. It is no longer just about acquisition and conversion rates but creating brand experiences that rise above the noise and make loyalty an economic engine. It is the art and science of seeing better, responding faster, and leading organizationwide change.

Individualization And Trust

Remember the nostalgia days of scale? They are back — not the easy scale of advertising and emails but the substantially harder individualization at scale: treating a human as a segment of one at a moment in time and doing so across the entire customer journey. Even harder is creating these individualized experiences without eroding customer trust.

Orchestration

Empowered customers will self-direct their journeys across physical and digital channels that cross the politically laden silos of your organization. The CMO can become a key orchestrator, able to see customers for who they are and create graceful journeys that translate to loyalty and growth.

Marketing Technology

The art of marketing cannot take shape without the science of technology and analytics. This is core to your operations and a fundamental competency. From diverse martech stacks to API portfolios and AI, you are now driving a technology-fueled team that could unleash the value of art at scale.

Marketing Insights

BLOG

The Chief Growth Officer: Proxy Or Prophet?

Marketing has changed forever. Will it cause the CMO role to disappear? Learn what the rise of the Chief Growth Officer could spell for CMOs.
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BLOG

The New Era Of Marketing Strategy

When marketers fail to understand the complexity and nuance of how customers’ core characteristics evolve, people lose trust in them. As they look elsewhere, customers have found a more nimble set of businesses to meet their needs: direct-to-consumer (DTC) brands.
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A Call To Action For Marketers

Marketers have eroded customers’ trust in their quest to know them better. What’s the best path forward?

Findings From The US CX Index™ 2019

Read key insights about the state of US customer experience.

Our Marketing Team

Dipanjan Chatterjee

VP, Principal Analyst

Thomas Husson

Thomas Husson

VP, Principal Analyst

Sheryl Pattek

VP, Executive Partner

Learn more about marketing innovation

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