Newsroom

A one-stop shop for Forrester’s latest news and company updates.

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Jenna Vassallo, North America
+1 617 613 5746
jvassallo@forrester.com

Michael Burner, Europe
+44 20 7323 7608
mburner@forrester.com

Iris Leong, Asia Pacific
+65 6426 7016
ileong@forrester.com

Media Resources

Analyst Profiles

Executive Profiles

Media Citation Guidelines

Latest Newsroom Posts

PRESS RELEASE

Forrester’s Canada 2019 Customer Experience Index Shows Brands Are Making Headway, Reveals Top Eight Elite CX Brands

6 days ago
CAMBRIDGE, Mass, July 16, 2019 – Forrester today released its Canada 2019 Customer Experience Index (CX Index™) rankings, revealing that modest gains in customer experience (CX) quality gave Canadian brands their strongest year since 2015. According to the survey, one in four brands’ scores rose while only 1% declined; and 50% of industry averages increased, with [...]
Read More
PRESS RELEASE

Forrester Research To Broadcast Its 2019 Second-Quarter Earnings Conference Call

July 11, 2019
CAMBRIDGE, Mass., July 11, 2019  — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. Eastern time on Wednesday, July 31, 2019. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at https://forr.com/2O4DHvB. Instructions are provided [...]
Read More
MEDIA ALERT

Navigate The Landmine Of Gig Economy, Robots And Humans

June 28, 2019
Most consumers, today, make buying decisions based on brands’ moral, social, or political values. They trust companies more than governments to drive change; and think CEOs should personally take a stand on issues. As such, it’s no surprise that more and more organizations are embracing values-based selling to build brand loyalty.  However, if organizations cannot earn the trust of their employees, [...]
Read More
MEDIA ALERT

Stringent Privacy Regulations Went Mainstream In 2018 – And More Will Come This Year

June 28, 2019
Data protection rules and regulations are evolving dramatically around the world, making compliance with global privacy laws as one of the top three challenges security professionals face. As regulations differ per regions, Forrester evaluated privacy laws in 61 countries across the globe.  Consumer privacy rights are driving the privacy agenda forward. Individuals own their personal data and should always be able to control [...]
Read More
MEDIA ALERT

The Future Of Facebook Is Not What We Expect

June 28, 2019
Though many predict Facebook will suddenly collapse, Forrester’s Jessica Liu disagrees. Despite continuous bad press, Facebook has reported steady user and revenue growth, and advertisers will continue to go where users are – according to Forrester data, Facebook accounts for 75% of global spend market, which we forecast will reach $110B by 2020.  In new research on the future of Facebook, Liu explains that users and brands behaviors [...]
Read More
PRESS RELEASE

Forrester: The Future Of Work Is Dynamic And Adaptive

June 27, 2019
A pragmatic view of working in a world of intelligent automation Cambridge, Mass., June 27, 2019 — Forrester released its guide to the future of work, which gets beyond the hype and provides a pragmatic view of the future of work; what it means to leaders, employees, customers, and companies; and what leaders can do [...]
Read More
MEDIA ALERT

60 B2B Websites Evaluated And Nearly All Scored Poorly

June 21, 2019
Forrester evaluated 60 B2B websites across 12 industries and found nearly all scored poorly because they fail to engage and produce content that buyers find compelling.  Industries ranged from HR, security software, marketing automation and even medical products, and findings reveal that not one industry average passed Forrester’s test. This is largely because the content focused only on companies’ capabilities rather [...]
Read More
MEDIA ALERT

Paying Ransom: A Viable Recovery Option? 

June 12, 2019
While conventional wisdom says firm should never pay ransom, according to new research by Forrester, it can be a valid recovery option based on business need and circumstances.  Ransomware attacks are up 500% from this time last year, and firms have been forced to pay ransom as attackers become more sophisticated and specifically go after [...]
Read More
PRESS RELEASE

Forrester’s 2019 Customer Experience Index Reveals Early Signs Of Advancement

June 11, 2019
CX performance is mostly flat but showing early signs of making gains, with leading brands relying on emotion to build loyalty CAMBRIDGE, Mass., CX NYC, June 11, 2019 — Forrester today released its US 2019 Customer Experience Index (CX Index™) rankings, which show early signs of CX improvement when compared to previous years. Released at Forrester’s CX Forum [...]
Read More
MEDIA ALERT

Forrester: Asia Pacific tech market growth will slow to 4% in 2020 due to concerns about growth in China, India, and Japan

June 7, 2019
While tech spending in Asia Pacific has grown significantly in recent years, the tailwinds will wane somewhat in 2019 and conditions could become stormy in 2020, with growth of the Asia Pacific tech market forecast to slow to 4%. China will spend US$256 billion on tech goods and services in 2019, cementing its position as [...]
Read More
MEDIA ALERT

Forrester: Online retail sales in Asia Pacific to reach $2.5 trillion by 2023; China to reach $2 trillion by 2023

June 6, 2019
Forrester estimates that online retail sales in Asia Pacific will almost double in the next five years, growing from $1.3 trillion in 2018 to $2.5 trillion in 2023, with a compound annual growth rate (CAGR) of 14.0% and accounting for 28% of total retail sales. Asia Pacific remains the largest region for online retail sales [...]
Read More
PRESS RELEASE

Forrester CFO To Speak At The William Blair Annual Growth Stock Conference

May 31, 2019
CAMBRIDGE, Mass., May 31, 2019 — Forrester Research, Inc. (Nasdaq: FORR) announced today that Chief Financial Officer Michael A. Doyle will speak at the William Blair Annual Growth Stock Conference on Wednesday, June 5 at the Loews Chicago Hotel in Chicago, Illinois.   Mr. Doyle will address the conference attendees at 2:40 p.m. Central time. A link to the live [...]
Read More
PRESS RELEASE

Forrester Expands Its Suite Of Learning Offerings

May 29, 2019
The offerings will help organizations reap the rewards from new initiatives in CX and Zero Trust CAMBRIDGE, Mass., May 29, 2019 — Forrester today unveiled two new learning offerings, expanding its suite to include certification for security and risk professionals and enterprisewide customer experience training. Zero Trust Certification arms security and risk professionals with a trusted [...]
Read More
MEDIA ALERT

Re-Imagine Mobile Way Beyond Mobile-First

May 28, 2019
Forrester expects the number of global smartphone subscribers to reach 3.9 million by 2023. In his latest report “Reimagine Mobile To Activate The Total Brand Experience” VP and Principal Analyst Thomas Husson highlights why brands must think beyond a mobile-first design to integrate and activate a comprehensive growth-focused marketing strategy.   The report helps CMOs to look past [...]
Read More
PRESS RELEASE

Forrester: Indian firms with advanced innovation practices grow almost five times faster than their industry average

May 28, 2019
MUMBAI, May 28, 2019 – There is a direct correlation between being an innovator and market leadership, according to research released by Forrester today at its annual Digital Transformation & Innovation Forum in India. Firms with advanced technology-driven innovation practices grow as much as five times faster than their industry average. This makes technology-driven innovation [...]
Read More
PRESS RELEASE

Forrester Research Reports 2019 First-Quarter Financial Results

April 30, 2019
Cambridge, Mass., April 30, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2019 first-quarter financial results. First-Quarter Financial Performance Total revenues were $100.6 million for the first quarter of 2019, compared with $77.7 million for the first quarter of 2018. Research revenues increased 33%, and advisory services and events revenues increased [...]
Read More
PRESS RELEASE

Forrester Research To Broadcast Its 2019 First-Quarter Earnings Conference Call

April 17, 2019
Cambridge, Mass., April 17, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. Eastern time on Tuesday, April 30, 2019. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for [...]
Read More
MEDIA ALERT

Healthcare Insurance Needs An Overhaul — Fast

April 10, 2019
The healthcare industry is being disrupted. Emerging tech and a widespread access to data will enable customer profiling, and healthcare reform and disruptors like Amazon entering the market add fuel to the fire. As the industry that ranks fourth to last in Forrester’s CX Index – a survey of more than 110,000 consumers across 300 brands in 19 [...]
Read More
MEDIA ALERT

Forrester & NRF: The State Of Omnichannel Retail 

April 3, 2019
Despite the growing emphasis on eCommerce and omnichannel strategies in retail, more than 50% of retailers plan to open new stores in 2019. These findings come from Forrester’s and NRF’s annual survey that analyzes how retailers are investing in their stores and online businesses.     Retailers still face challenges with omnichannel and personalization. Fifty-six percent stated [...]
Read More
PRESS RELEASE

Forrester CEO And CFO To Speak At The Sidoti & Company Spring 2019 Investor Conference

March 13, 2019
Cambridge, Mass., March 13, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) announced today that Chairman and Chief Executive Officer George F. Colony and Chief Financial Officer Michael A. Doyle will speak at the Sidoti & Company Spring 2019 Investor Conference on Thursday, March 28 at the New York Marriott Marquis in New York City.   Mr. Colony and Mr. Doyle will present at 2:40 p.m. Eastern time. A link to [...]
Read More